Social media can be a tricky (and confusing) beast to master for businesses. In saying that, there are various factors that can make or break a social media post. We’ve put together 3 great things that really make a difference to the success of your content.

1. Use memes

Who doesn’t love a good meme? Because social media is designed to be a bit more fun and even cheeky, using memes gives your business a chance to show off your personality.

The best part is, creating memes doesn’t demand that much time from you. All you have to do is select a photo, edit your image using a meme creation tool online or a photo editing app on your smartphone, sprinkle in a bit of humour, and you’re golden!

2. Inform about events and interests

Sharing upcoming events on social media, either that you’re hosting or from your local community, helps you build rapport with your customers and with other organisations near you. It’s also a great way to stay active without necessarily pumping out a lot of creative posts or updates.

Follow your local chamber of commerce, sporting clubs, and other small businesses to ensure you keep up to date with all the events and interests that are relevant to your business.

3. Link to your blog content

Having a blog for your business attached to your website is a great way to demonstrate your authority and expertise on the services and products you’re offering. You don’t always need to be sales-y – writing about events and themes related to your industry provides more well-rounded information that your customers will actually find interesting or even learn from.

Make sure that when your customers visit your website, you have high-quality blog posts that meet their needs. You can also enlist the help of the experts for this one, especially with Shuttle Rocket providing our affordable, high quality Blog Builder Package – find out more and get your social media on track with fantastic blog posts.