At Shuttle Rocket, we understand the needs of small businesses – because we’re a small business too! We acknowledge success is founded on can-do, DIY attitudes. But we also believe small business owners need to identify the pros and cons of doing something themselves, versus bringing in professional help.

When it comes to writing web content, it’s tempting to do your own – especially if you’re on a budget (who isn’t?). However, investing in a professional copywriter can really boost business. Read on to find out how.

1. Help customers find you

We’ve all turned to Google to find a new product or service at one point or another. Maybe it’s been for a hairdresser, an accountant, or somewhere for dinner. You would have typed in a few keywords to find what you were looking for, such as the type of business and suburb. Knowing what these keywords are, and using them on your site, is crucial in helping customers find you.

Copywriters use search engine optimisation (SEO) strategies to write your web content. The application of effective SEO techniques increases your visibility online, improving the chances of customers finding you in a Google search. This kind of presence is really important; it gives you the opportunity to get in front of customers who are ready to spend money.

2. Get ahead of the competition

Imagine you’re looking for a new product or service, and you come across two similar, competing companies. How do you decide between them? Price pays a major part, of course, but the way customers decide is based on the way the business is marketed. Professional copywriters ensure content appeals to your target market. You can trust well-written copy to be engaging and persuasive – and convert potential buyers into real customers.

3. Avoid selling yourself short

Marketing your business does not call for modesty. Your key messages and unique selling propositions need to be sung out loud. If you choose to write your own material, you could fall short of marketing yourself as effectively as possible.

The language you use on websites and brochures needn’t be aggressive or showy. But there is a certain knack to brand storytelling and sharing what you do in a way that turns readers into customers. Copywriters distil what you do and promote what you offer with great clarity. Copywriters also ensure messages are memorable, and resonate with customers.

Investing in a professional copywriter to help grow your small business might be one of the smartest things you do. Get in touch with Shuttle Rocket today to start giving your business the attention it deserves online.