With over 2 million emails sent every single day, it’s important to create focused and effective email content or email sales copywriting.
Such communication with your customers can include a B2C email campaign. ‘B2C’ means ‘business to customer’, which is jargon for how your business talks to your customers. B2C emails are things like Christmas messages telling your customers they’re valued or sales EDMs focused on getting them to buy.
So to help you break through the buzz of daily emails, the Shuttle Rocket team has put together these 3 things to include in your next B2C email campaign.
1. Customise Emails
Some email service providers automate personalised send times for emails. This ensures your message is delivered at the time when your customers are most likely to open them. You can work this out based on the behaviours and interests you’ve noticed in your consumers. A program like MailChimp is one such provider that allows you to set a send time for your emails. It’s not only the time you should be aware of, but also the content of your email. This should also be created to meet the needs and desires of your customers. Consider purchase history, interest areas, socio-economics, and try to align these to what your customers want. This can drive conversion and boost your return on investment.
2. Use And Check Hyperlinks
Just like in the opening sentence of this blog, you should include hyperlinks to back up factual claims or to direct customers to your website. Hyperlinks take people to the places you want them to go, and makes it easier for them to find what they need. Before you send the email out, test that the hyperlinks lead to where they say they will – a dodgy or dead-end hyperlink will only frustrate your customers.
3. Write Actionable Tips
Never leave your customers wondering what to do next. Every B2C email you send should have a call to action (CTA). For example, the last paragraph in this blog is a CTA – Shuttle Rocket tells you 3 things to include in B2C emails in the body of the blog and then suggests in our CTA getting in touch to tidy up your website for when customers visit it. A CTA builds a strong relationship with your customers – whether through a quick and easy sales process or through demonstrating you’re reliable and trustworthy.
After you’ve put together a B2C email campaign, you’ll want to make sure you have a clean, effective and well-written website. Shuttle Rocket customises engaging sales copywriting for your website within 48 hours. If you need a homepage revamp or three to five-page refresh, contact Shuttle Rocket today to prepare!