Having trouble getting your head around digital marketing? With so many challenges facing small businesses – from cash flow to winning new clients – the digital marketing space can feel time consuming and seem like an unnecessary distraction from running the day to day operations of your business. After all, nothing is certain in digital marketing. Things chop and change all the time. (We’re looking at you, Google algorithms!)
To prepare you for what’s to come, here are some digital marketing questions that clients usually ask of us.
Where do I start with my digital marketing?
In the digital marketing industry, nothing ever stays the same for long. Algorithms change, new competitors enter the market, and technological advances change the level playing field. But you have to accept these changes and be prepared to adapt your business constantly.
So, where do you start? Well that depends … but essentially wherever you can. Are you across organic social media and want to test the waters with paid ads? Do you have valuable content you want to share with your customers? Set aside time to learn your biggest priority and hone that skill. You can then gradually build up all of your skills – like adding tools to your trade – until you’re ready to implement the strategy and fulfil your marketing goals.
The point is: there’s no right or wrong way to learn digital marketing and getting started doesn’t have to be a home run every time. Just choose somewhere to start and go for it.
Why is a digital marketing strategy so important?
It’s fair to say that an online presence is critical for your business to grow. Without a digital marketing strategy, it’s like trying to steer a rudderless ship to safety. If you want your business to grow, then a cohesive digital strategy allows you to reach your target audience more efficiently, and use the platforms they prefer – mobile, tablets and desktop. A good digital strategy will increase the number of online engagement methods, from running email campaigns to managing and promoting content across multiple web platforms.
Why do I need a content strategy?
Do you want to create a consistent brand identity for your business? Hint: the answer is yes! You want customers that see your content online to have a consistent experience to if they walked into your store, or called you up.
A content strategy helps create unambiguous content that supports meaningful, interactive experiences. Put simply, it provides the backbone to achieving your content goals – from development to delivery and management of content – it helps reach your audience at the right time.
Why do I need a blog?
What can a blog provide that a website can’t? As people jump online, they want more than just information about a product or service – they may want to understand the brand in an informal way or gauge its level of authenticity. Either way, a blog can give your business a competitive advantage. It’s a platform to leverage your industry knowledge and position your company as a reputable industry thought-leader.
What’s the benefit of outsourcing my content writing?
Creating original content on a regular basis can sometimes be challenging. With so much online competition, it can be hard to keep up with the demand for high quality content from audiences. Outsourcing your content writing brings a host of benefits – like freeing up your time, providing an outside perspective, and delivering different content types, to name a few. It’s a great way to support a successful digital marketing strategy, while you focus on the areas of the business you’re great at!
At Shuttle Rocket, we write bold, effective copy that’s tailored to your business and cuts to the chase. To find out more about outsourcing your content writing, get in touch with our friendly Australian copywriting team today.