When creating the perfect website for your photography services, it’s important to consider your target demographic and what exactly it is that you’re offering. As they say, a picture tells a thousand words. Make your brand shine by selling the quality of your photography and make your online portfolio express the story behind your shoots.

1. Highlight large, good quality images

Stick to decent size resolution images on your photography website. When potential customers visit your site, they want to see your best work in the highest quality, not a thumbnail. Select your best work and make it shine on your page, making sure it speaks to your target audience. For example, if you’re creating a website for a wedding photographer, choose your best wedding shots. If you’re a family portrait photographer, let your portfolio speak for itself.

Wedding photography website homepage

Love is Sweet uses screen width images of previous weddings, showing large scale examples of its work.

2. Tell your story

While your photography website is as much of a portfolio as it is an information gathering hub for your visitors, consumers are looking to feel comfortable – particularly if they’re going to be the focus of the photography. Use an ‘about’ page to tell your story and express your passion for your style of photography. Sell yourself as well as your skills – potential customers want to know that you’re reliable, professional and personable. Love Is Sweet Wedding Photography is a great example of clear brand storytelling. The menu bar gives visitors the option to learn more about the photographer, Nada, and about previous weddings she has shot.

3. Consider your user experience

When displaying your images, consider your user experience carefully. Make sure it’s clear how to explore your photography – scrolling is particularly user friendly, and gives your visits fast, easy access to your work. Using a click-through system that requires a long page load can irritate your site visitors, particularly when you’re using large, high res files.

4. Keep your site updated

Technology is constantly improving, and so are your skills as a photographer. Don’t leave your site packed with images from a shoot you did in 2011. Keep your content relevant, and maybe even consider a blog and a social media strategy to keep your visitors engaged with your growing portfolio.

wedding photography website blog

Mark Dayman Photography posts a blog post of each of its weddings, with a slideshow of images from the day.

5. Clearly state your contact information

While your photography website needs to use great visuals, it’s important to make sure your visitors know how to get in touch. People often meet with several photographers before selecting the right one, and if your details are hidden away or non-existent, you might miss an opportunity. A clear ‘Contact’ page will enhance your user experience and work to boost your conversions.

Get started writing your photography website today

If you need a hand, choose a Shuttle Rocket copywriting package to get your brand voice telling the right story.