Is It Worth Investing In Copywriting As A Not-For-Profit?

As a nonprofit organisation, you’re likely stretched thin as it is. Stretched thin for resources, time, and of course budget. That makes the decision to invest in content marketing services, such as a copywriter, a tricky one. Is it essential? Maybe not. Could it benefit you? Quite possibly. There’s no one-size-fits-all answer to whether it’s … Continued

How To Write For The Beverage Industry

Pre-pandemic, craft distilleries, breweries and wineries were opening up left, right and centre. So, if you work in the beverage industry, how do you make your business stand out in a crowded market? Better yet, how do you do this on a small business budget? Here are some ways you can set yourself up for … Continued

3 Key Ways To Grow Your Social Media Following

In January 2020, there were 18 million social media users in Australia according to Social Media Perth. That means a whopping 72% of Aussies use social media in some way. So, how do you reach the right people and grow your social media following? Firstly, there are a few simple things you can do now, … Continued

How To Write Your About Us Page

More often than not, your homepage is the first thing customers will see on your website. While your homepage should contain a lot of meaty information about what you do, it also needs some strong supports around it. One of these is a killer About Us page. In fact, upwards of 52 per cent of … Continued

Should You Care About SEO Anymore?

Ahh, remember the golden days of SEO when you could throw a billion keywords onto a webpage then sit back and watch the rankings roll in? Some companies would even hide their keywords by making their text the same colour as the website background – yikes! Luckily, we’ve come a long way since the black … Continued

5 Tips To Boost Your Content Marketing Efforts In 2020

As we rapidly approach the halfway mark of 2020, you may be asking yourself, “What else could possibly happen?” While some things may be out of your control, there are a number of ways to give you small business a boost. In this article, we unpack 5 tips to help you revitalise your content marketing … Continued

How To Grow Your Newsletter List

With the pervasive use of social media, the humble newsletter may seem a little dated. Which is why it might come as a surprise that newsletter has a significantly higher organic reach than social media. Organic reach on Facebook has been on the decline since 2014, with some estimates putting it as low as 6%! … Continued

Why Tone Of Voice Is Important For Small Businesses

Picture one of your friends. What makes them memorable to you? Is it how they speak, the hand gestures they use, or how you communicate with them? Or maybe it’s just a vibe they have. You’d probably be able to recognise them in an instant. This is what tone of voice is – it’s the … Continued

How To Do White Label Copywriting With An External Agency

White label copywriting (aka white label content) is outsourced copy written by an external agency that’s delivered with your services. Business-to-business (B2B) white label copywriters can come onto a project at any stage and partner with you to create quality content on a tight deadline. White label copywriting can help you to: deliver an end-to-end … Continued