Should You Care About SEO Anymore?

Ahh, remember the golden days of SEO when you could throw a billion keywords onto a webpage then sit back and watch the rankings roll in? Some companies would even hide their keywords by making their text the same colour as the website background – yikes! Luckily, we’ve come a long way since the black … Continued

5 Tips To Boost Your Content Marketing Efforts In 2020

As we rapidly approach the halfway mark of 2020, you may be asking yourself, “What else could possibly happen?” While some things may be out of your control, there are a number of ways to give you small business a boost. In this article, we unpack 5 tips to help you revitalise your content marketing … Continued

How To Grow Your Newsletter List

With the pervasive use of social media, the humble newsletter may seem a little dated. Which is why it might come as a surprise that newsletter has a significantly higher organic reach than social media. Organic reach on Facebook has been on the decline since 2014, with some estimates putting it as low as 6%! … Continued

Why Tone Of Voice Is Important For Small Businesses

Picture one of your friends. What makes them memorable to you? Is it how they speak, the hand gestures they use, or how you communicate with them? Or maybe it’s just a vibe they have. You’d probably be able to recognise them in an instant. This is what tone of voice is – it’s the … Continued

How To Do White Label Copywriting With An External Agency

White label copywriting (aka white label content) is outsourced copy written by an external agency that’s delivered with your services. Business-to-business (B2B) white label copywriters can come onto a project at any stage and partner with you to create quality content on a tight deadline. White label copywriting can help you to: deliver an end-to-end … Continued

How Working With A Copywriter Can Save You Time

You might’ve heard the saying that everyone has a book in them (A Shore Thing by Nicole ‘Snooki’ Polizzi of Jersey Shore fame, anyone?). But that said, it doesn’t mean you have to write it. This example extends to your business’ content marketing as well. Cue: your friendly neighbourhood copywriter. Working with a copywriter can … Continued

Why Content Consistency Is So Important To Your Overall Marketing Strategy

The importance of content consistency to your marketing strategy and overall business success cannot be overstated. And with so many different customer touchpoints available to your business – think multiple social media channels, your website, newsletters, customer service team, and others – it has never been more challenging to deliver a consistent experience. Why is … Continued

How To Compete On A Small Business Budget

It’s easy to look at larger businesses’ content and wonder how you can have the same impact on a smaller budget. What if we told you that’s very possible? Just because you might be the owner of a small business, doesn’t mean you can’t have a large impact with your content marketing. With this in … Continued

Key Things To Consider When Writing For Your Restaurant Website

Whether it’s for a special get-together or casual bite to eat, most Aussies turn to their smartphones to find new restaurants and read reviews before making their decision. Your restaurant website is a huge asset, helping people find you online. Check out our top considerations for writing your restaurant’s web copy below! Treat your website … Continued