The Importance Of Mental Health Days

We’ve all had days when we’ve woken up, wearily reached for our phone and texted the boss, telling them how you’ll ‘never be eating Mexican food again.’ In truth, dodgy tacos aren’t the real reason why you’re calling in sick. You may be feeling a tad overwhelmed, stressed out or in desperate need of a … Continued

How To Write An Effective Blog Post

The online world is full of valuable content (as well as some that’s less so), all vying for your audience’s attention. So, how do you create an effective blog post that captures your audience’s attention, engages them and then drives them to action? By utilising some time-tested techniques, you’ll be writing great blog posts in … Continued

3 Things You Can Do To Make Your Business More Sustainable

‘Sustainability’ isn’t just some flavour-of-the-month buzzword, it’s an ethos that more and more businesses are adopting. It’s well worth it too; a 2017 study from Cone Communications found that 88% of consumers surveyed are more loyal to a company that supports social or environmental issues, and 92% are more likely to trust one. Profit margins … Continued

Updating Your Website On A Budget

Has it been a while since you last updated your website? Turning your website from a liability to an asset doesn’t have to cost a fortune. Starting with strong basics and clear goals can help you stand out in a crowded field and be future-ready. Start with the basics If it’s a new website you’re … Continued

Why You Should Include Educational Content In Your Marketing

Every day, Google receives 63,000 searches per second. This means that if your audience is looking for an answer to a question – whatever it may be – chances are they’ll be looking for it online. That’s where your business comes in. By including educational content relating to your service offerings in your marketing strategy, … Continued

What Is White Label Copywriting And How Can It Help You?

‘White labelling’ refers to the outsourcing of content creation to a freelancer or specialist agency. They act as a subcontractor and create the content to the brief of your project. You can then on-sell it to your client as your own. So, what type of content can be white labelled? Depending on the skill set … Continued

How To Boost Your Audience Engagement With Video Content

Audiences find video content engaging. It’s as simple as that. According to Biteable, your audience will retain 95% of your message if they watch it in a video, compared to only 10% retention if it’s been read in written content. Video is an important way to tell your business’ story and increase brand exposure. Just … Continued

A Beginner’s Guide To Effective Marketing Content

Raising awareness for your brand can be difficult at any stage of your business’ life. So how do you increase your profile and engage potential customers? With well-executed marketing content. Great content can give a brand identity, personality and emotion — this gets your audience’s attention. For example, posting a quirky photo on social media … Continued

How A Good Copywriter Can Save You Money In The Long-Term

Cutting costs can be a prominent decision that business owners sometimes need to make. While it may open up revenue in the short-term, it can also pose issues in the long-term. One of those is your website, specifically, your web copy. This might not seem like a key part of company success, but sacrificing your … Continued

Choosing Images That Make Your Content Shine

Pairing the right visual content with your copy is a sure-fire way to leave a lasting impression on your audience. We’ve come up with four tips and tricks to help you choose images that will make your content shine. 1. Think about your brand The visual content you choose is a way to reinforce who … Continued