How Working With A Copywriter Can Save You Time

You might’ve heard the saying that everyone has a book in them (A Shore Thing by Nicole ‘Snooki’ Polizzi of Jersey Shore fame, anyone?). But that said, it doesn’t mean you have to write it. This example extends to your business’ content marketing as well. Cue: your friendly neighbourhood copywriter. Working with a copywriter can … Continued

Why Content Consistency Is So Important To Your Overall Marketing Strategy

The importance of content consistency to your marketing strategy and overall business success cannot be overstated. And with so many different customer touchpoints available to your business – think multiple social media channels, your website, newsletters, customer service team, and others – it has never been more challenging to deliver a consistent experience. Why is … Continued

How To Compete On A Small Business Budget

It’s easy to look at larger businesses’ content and wonder how you can have the same impact on a smaller budget. What if we told you that’s very possible? Just because you might be the owner of a small business, doesn’t mean you can’t have a large impact with your content marketing. With this in … Continued

Key Things To Consider When Writing For Your Restaurant Website

Whether it’s for a special get-together or casual bite to eat, most Aussies turn to their smartphones to find new restaurants and read reviews before making their decision. Your restaurant website is a huge asset, helping people find you online. Check out our top considerations for writing your restaurant’s web copy below! Treat your website … Continued

Key Things To Consider When Writing For Your Trades Website

While a lot of trades work comes from word-of-mouth referrals, having a website that showcases who you are, what you do and how to contact you is important. If people are looking for a quick fix or want to follow up on a referral, this will make the decision easier for why they should book … Continued

Marketing Tips To Borrow From Social Media Influencers

Social media influencers populate our Instagram and Facebook feeds, and that’s only set to continue into this new decade. However, their reach doesn’t just extend to their tribe of followers. Studies from Tomoson reveal that influencer marketing ranked as the fastest-growing consumer acquisition method, generating on average 22 per cent of customers. Businesses are utilising … Continued

Your 2020 Vision: How To Make Sure It’s The Best Year Yet

Brace yourself, visual acuity puns are coming… In this article, we’ll explore how you can see clearly in 2020 (you were warned) and make it the best year yet for your small business. For any small business to survive, it needs constant growth. And that doesn’t just apply to financial growth, it applies to growing … Continued

12 Trends Of UXmas

User Experience (UX), for those who aren’t sure, is all about enhancing the user’s overall experience using a product. As the year draws to a close, this can be a great time to review top trends, like UX, and see how it can fit into your 2020 content marketing strategy. In the spirit of the … Continued

Christmas For Your Clients: The Importance Of Giving

It’s mere weeks till Christmas and we’re all sitting here wondering where 2019 has gone! As the year winds down, it’s that time where we start thinking about gift ideas for our clients. For some, giving gifts is a regular part of the festive season. For others, it may be something you’re looking to make … Continued

How To Do A Digital Marketing Audit For Your Business

Doing a digital marketing audit with your business is like giving your house a spring clean. It’s a time to wipe away the cobwebs and see what’s working, what isn’t and what needs to be done to spruce things up. A digital marketing audit takes a detailed look at every online touchpoint you have with … Continued