Key Things To Consider When Writing For Your Trades Website

While a lot of trades work comes from word-of-mouth referrals, having a website that showcases who you are, what you do and how to contact you is important. If people are looking for a quick fix or want to follow up on a referral, this will make the decision easier for why they should book … Continued

Marketing Tips To Borrow From Social Media Influencers

Social media influencers populate our Instagram and Facebook feeds, and that’s only set to continue into this new decade. However, their reach doesn’t just extend to their tribe of followers. Studies from Tomoson reveal that influencer marketing ranked as the fastest-growing consumer acquisition method, generating on average 22 per cent of customers. Businesses are utilising … Continued

Your 2020 Vision: How To Make Sure It’s The Best Year Yet

Brace yourself, visual acuity puns are coming… In this article, we’ll explore how you can see clearly in 2020 (you were warned) and make it the best year yet for your small business. For any small business to survive, it needs constant growth. And that doesn’t just apply to financial growth, it applies to growing … Continued

12 Trends Of UXmas

User Experience (UX), for those who aren’t sure, is all about enhancing the user’s overall experience using a product. As the year draws to a close, this can be a great time to review top trends, like UX, and see how it can fit into your 2020 content marketing strategy. In the spirit of the … Continued

Christmas For Your Clients: The Importance Of Giving

It’s mere weeks till Christmas and we’re all sitting here wondering where 2019 has gone! As the year winds down, it’s that time where we start thinking about gift ideas for our clients. For some, giving gifts is a regular part of the festive season. For others, it may be something you’re looking to make … Continued

How To Do A Digital Marketing Audit For Your Business

Doing a digital marketing audit with your business is like giving your house a spring clean. It’s a time to wipe away the cobwebs and see what’s working, what isn’t and what needs to be done to spruce things up. A digital marketing audit takes a detailed look at every online touchpoint you have with … Continued

How To Write Your Website Homepage

A homepage is often the most important and visited page on any website. So whether you’re starting from scratch with a brand new website or updating your old one, it’s vital to get it right. In this article we explore how to write your website homepage and what information needs be on there. Grab your … Continued

The Importance Of Mental Health Days

We’ve all had days when we’ve woken up, wearily reached for our phone and texted the boss, telling them how you’ll ‘never be eating Mexican food again.’ In truth, dodgy tacos aren’t the real reason why you’re calling in sick. You may be feeling a tad overwhelmed, stressed out or in desperate need of a … Continued

How To Write An Effective Blog Post

The online world is full of valuable content (as well as some that’s less so), all vying for your audience’s attention. So, how do you create an effective blog post that captures your audience’s attention, engages them and then drives them to action? By utilising some time-tested techniques, you’ll be writing great blog posts in … Continued

3 Things You Can Do To Make Your Business More Sustainable

‘Sustainability’ isn’t just some flavour-of-the-month buzzword, it’s an ethos that more and more businesses are adopting. It’s well worth it too; a 2017 study from Cone Communications found that 88% of consumers surveyed are more loyal to a company that supports social or environmental issues, and 92% are more likely to trust one. Profit margins … Continued