Why You Should Include Educational Content In Your Marketing

Every day, Google receives 63,000 searches per second. This means that if your audience is looking for an answer to a question – whatever it may be – chances are they’ll be looking for it online. That’s where your business comes in. By including educational content relating to your service offerings in your marketing strategy, … Continued

What Is White Label Copywriting And How Can It Help You?

‘White labelling’ refers to the outsourcing of content creation to a freelancer or specialist agency. They act as a subcontractor and create the content to the brief of your project. You can then on-sell it to your client as your own. So, what type of content can be white labelled? Depending on the skill set … Continued

How To Boost Your Audience Engagement With Video Content

Audiences find video content engaging. It’s as simple as that. According to Biteable, your audience will retain 95% of your message if they watch it in a video, compared to only 10% retention if it’s been read in written content. Video is an important way to tell your business’ story and increase brand exposure. Just … Continued

A Beginner’s Guide To Effective Marketing Content

Raising awareness for your brand can be difficult at any stage of your business’ life. So how do you increase your profile and engage potential customers? With well-executed marketing content. Great content can give a brand identity, personality and emotion — this gets your audience’s attention. For example, posting a quirky photo on social media … Continued

How A Good Copywriter Can Save You Money In The Long-Term

Cutting costs can be a prominent decision that business owners sometimes need to make. While it may open up revenue in the short-term, it can also pose issues in the long-term. One of those is your website, specifically, your web copy. This might not seem like a key part of company success, but sacrificing your … Continued

Choosing Images That Make Your Content Shine

Pairing the right visual content with your copy is a sure-fire way to leave a lasting impression on your audience. We’ve come up with four tips and tricks to help you choose images that will make your content shine. 1. Think about your brand The visual content you choose is a way to reinforce who … Continued

The Importance of Timely Communication

Communicating with your audience in a timely way is crucial to their engagement with your brand. If you know how and when to reach out to them in an authentic way, not only does it reflect that you know your audience well, it can be the difference between increasing an email’s click-through rate or having … Continued

How And Why You Should Communicate Your Business’ Values

So, you’ve put a lot of work into identifying your business’ mission and core values. Excellent! So, now what? Sharing your values, and doing it well, is an important way of demonstrating that your company can deliver on what it says it can. Here are a few ways to communicate your business’ values – and … Continued

The Lowdown On Digital Marketing Platforms

Every year, two trillion searches go through Google. Two trillion! That equals close to six billion searches a day. With so many people moving about on the web, there are so many opportunities for businesses to engage customers through digital marketing platforms. But what are these platforms, and how can they be used? Every business … Continued

A 101 Guide To Web Copy For Small Business

Whether you’re currently in the process of having a website designed, or thinking about it, an oft-forgotten element is the copy i.e. written content. Don’t fall into this trap. After all, you wouldn’t build a brand new house, only to then fill it with scrappy second-hand furniture, would you? Explore this 101 guide to web … Continued