Have you ever read a sentence over and over again without it sinking in? Do you sometimes find yourself wondering how one person could possibly fit so many spelling errors in such a short Facebook post? Does the distinctively long-winded and profoundly superfluous nature of this sentence make you feel like reading a thesaurus would … Continued
Social media can be a tricky (and confusing) beast to master for businesses. In saying that, there are various factors that can make or break a social media post. We’ve put together 3 great things that really make a difference to the success of your content. 1. Use memes Who doesn’t love a good meme? … Continued
In this modern and technologically advanced world, there’s an infinite amount of ways to promote your business. Digital marketing tools have become popular for businesses of all sizes, because they’re easy to use and often provide a reasonably high return on investment. The flip side to this, however, is that the amount of businesses using … Continued
Whether you’re dealing with complaints, helping with queries, or simply getting a message out, communicating with your customers is an important way to establish meaningful connections and reinforce your brand image. Contact forms, emails, social platforms, and voice messages are some of the most common ways that you can get in touch with your customers … Continued
It almost goes without saying that online marketing has become a huge part of any business’ communications efforts. Although it’s important in today’s interconnected world, more traditional, offline engagement with customers still holds unique and distinct value. Today, rather than having two disjointed marketing campaigns – traditional and digital – brands are focusing on combining … Continued
Many small to medium businesses now generate their own content to market their products or services – whether that’s through a blog, EDM, or social media. Whenever crafting a copy for your audience, you have to communicate your ideas clearly and effectively. This is where the importance of editing in writing takes its place centre-stage. … Continued
In order to make a sale, your target market needs to see the products and services you’re offering. Traditional ways of advertising include radio, TVCs, and newspapers – all of which are very expensive and not everyone can afford them. But it’s still possible to successfully market your business without shelling out truckloads of money … Continued
So you know why blogging is important for small businesses, but you’re also unsure where to start. Coming up with ideas for content can be tricky, especially when you feel as though you’ve exhausted them all already. The good news is that there’s always more to write about. These tips and tricks can help you … Continued
Starting a blog from scratch can be as exciting as it is daunting. You don’t have an audience yet, and you’re not quite sure of your plan, but the potential is there. Luckily, with a bit of forward thinking, you’ll find that creating an engaging blog is within reach. Know what you’re going to blog … Continued
In today’s connected world, you can’t rule out the importance of digital marketing to a business’ success. With that in mind, here are 5 tools that can help your business grow. 1. Send a commercial message to your potential clients through email With all the chock-full inboxes and spam mails, is email marketing worth it … Continued