The words “instant gratification” get a bad reputation these days. It’s a term most often linked with impatience and laziness. But if you really think about it, many things that we value in our day to day lives rely on the power of instant gratification; from the ridesharing services that pick us up to the online shopping services delivered within 2 days. We are invigorated by getting something done with minimal effort and feel we can rely on the services and people we interact with. That’s how your customers should feel when they interact with your business.
Keywords are key
When a potential customer is looking for a service or product like yours – on Google, or any search engine for that matter – they search using specific keywords, such as ‘what is instant gratification?’ or ‘copywriters in Melbourne’. And if you’ve done your search engine optimisation (SEO) right, your site should appear on the first search engine results page (SERP) of Google for your targeted keywords. Believe it or not this plays into instant gratification. When we search for what we want, we don’t want to look far, and with modern technology, why should we have to? This is important to consider when optimising your site with – among other things – keywords or key search terms.
(Psssst! They say the best place to hide something is Page 2 of Google, because nobody looks there).
Gain insight into your customers
Whether you track how your customers interact with your website via Google Analytics, or get feedback directly, this information is golden. But it wouldn’t be possible without… you guessed it, instant gratification! When customers are unhappy they tend to let you know pretty quickly. So you should make the most of this interaction; try and find out why they had a negative experience, this way you know how you can do better in the future. When it comes to your business, instant gratification should be viewed as another way to ensure your content and services give your customers what they deserve.
Emails and calls to action
When creating an electronic direct mail (or EDM for short), always have a next step for your customer i.e. a call to action. This might be to read an article you’ve linked or use a promo code for their next purchase. It should be clear, actionable and easy for them to understand without scrolling endlessly to figure out what you’re trying to tell them. Your customers will feel gratified when they can simply open an email with direct instructions on where to click, what to read or how to use. An easy way to ensure this is to plan your content ahead of time, or better yet have someone else write it for you.
Note sure where to begin? Get in touch today with our friendly team and we’ll point you in the right direction!