It’s easy to look at larger businesses’ content and wonder how you can have the same impact on a smaller budget. What if we told you that’s very possible? Just because you might be the owner of a small business, doesn’t mean you can’t have a large impact with your content marketing.
With this in mind, we’ve unpacked a handful of tips and techniques that you can adopt for your content marketing that don’t break the bank.
Write a killer homepage
You only get to make a first impression once, and having an eye-catching and interesting homepage is how you can really draw potential customers in.
Studies show that you have a mere 0.05 seconds to get a user’s attention and convince them to stay on your website. That means you need to start with a bang, and have a thought-provoking headline to get the user interested.
Essentially, this headline should quickly summarise who you are, what you do, and why you’re so good at doing it. Work in a primary keyword for SEO and ensure the homepage and site ranks well when it comes to search engine results.
After creating some snappy copy, you need to bookend your great headline with a strong call to action, or CTA. This creates urgency for your user, getting them to act on either subscribing to a mailing list, following a link to a product page or make a purchase.
Nail your tone of voice
While your business could be selling similar products or services to a competitor, crafting your tone of voice is your chance to stand out from the crowd.
This gives you the opportunity to show off who you are, what your values are and how you want customers to feel about your brand.
Whether you’re adopting a casual and conversational tone for your retail business, or adopting a more serious voice if you work in a legal field; your tone of voice can help people relate to your small business and purchase your services or products.
Some things tips to consider when you’re developing your business’ tone of voice:
- If your brand was a person, what would be three characteristics to describe who they are? Quirky, informative and relaxed? How about authoritative, knowledgeable and supportive?
- Thinking back to your brand as a person, what are things they do and don’t do? Do they use super descriptive language? Are they not a fan of slang?
Re-purpose existing content
While you might think you have to go with a whole slew of brand new content to make your content marketing skyrocket, it doesn’t always have to be the case.
You may find that your website already contains some excellent content that could be buried in older pages. Instead of completely re-writing your copy, you can undertake a content audit and pick out what you can use, then repurpose it. For example, you could break up long-form content and place them in your socials, or turn your blogs into a quarterly newsletter.
This can be a cost-efficient way to create copy and give your existing content a fresh coat of paint for brand success.
Bring in some assistance to help you succeed
If you’d prefer to devote time to other areas of your business, but still want to make some inroads on your competition, you may be interested in bringing in some external help.
Our team of small business content marketing experts are able to help transform your current content and help give your business a competitive edge. With our variety of packages, we can help get your website going with new web copy or blog posts, which can help your business’ marketing take off.
Get in contact with Shuttle Rocket today and let us help you grow your small business.