In today’s connected world, you can’t rule out the importance of digital marketing to a business’ success. With that in mind, here are 5 tools that can help your business grow.
1. Send a commercial message to your potential clients through email
With all the chock-full inboxes and spam mails, is email marketing worth it when trying to generate leads and sales?
Yes. Building your email list is the keystone of any digital marketing campaign. People are certainly checking their inboxes, mostly first thing in the morning. Based on a survey by Robert Half Management Resources, 50% of executives and 39% of entry-level employees start their days by checking mails. Though some won’t open and read the mail, they are still being reminded that you are out there. A good open rate differs in the kind of industry, size of company, and by business type. According to Vision6 Email Marketing Metrics Report 2016, the overall average open rate is 30%. Wondering how to achieve a good open rate? Power up your EDMs.
2. Use web analytics
Want to measure and get accurate data from your website? Here’s where Google Analytics comes in. Google Analytics is a free tool for measuring traffic and the behavior of that traffic on your site. With Google Analytics, you’ll know how many unique visitors have visited your site, how visitors get to your site, which pages on your site have been visited the most, and many more.
By grasping your visitors’ preference about your site, you can then provide valuable content to them and will be able to drive traffic and conversion. GA is a great tool to track your performance and plan your next move.
3. Connect with your customers in real time through social media platforms
According to new data by Global Web Index, most people are spending 30% of their online time on social media. Daily time spent on social networks averages to 1.72 hours. You need to be where they are. Sharing your content to Facebook, Twitter, LinkedIn, etc., is a great way to build up your brand and to boost customer loyalty. You can interact with your audience to build relationship and trust. Before setting up pages or profiles for your social media campaigns, take time to find the platforms that is best suited to your brand image.
4. Build a website and focus on its framework
This is a must-have for any business. Potential customers use the internet to search for the products or services they need. Your website is where you can boast your products and services. A website boosts your credibility and allows you to give a personality and voice to your business. But, it’s important that your website is clean, works properly, and is kept up-to-date with a blog equipped with SEO. Having the essentials in a small business website will give your audience a great customer experience.
5. Create fresh, valuable content via blog
Why should businesses blog? You could have a blog on its own or part of your website. Sharing good content through your blog is another way for branding your business. It also gives your business a place to explain what you do, share more knowledge, and news. Crafting a compelling and engaging content will drive more traffic to your website, and converting that traffic helps your business to grow.
Digital marketing is something you should be committed to all the time – whether you’re targeting B2B or B2C, products or services. Be visible online when your target audience is looking for products and services you offer. Be different by being skilled in your field. Try these simple tools and check for yourself how much of difference they can make. And if you still need more help growing your business. We are ready to help. Check out Shuttle Rocket affordable copywriting services. See what package works best for you.