While a lot of trades work comes from word-of-mouth referrals, having a website that showcases who you are, what you do and how to contact you is important. If people are looking for a quick fix or want to follow up on a referral, this will make the decision easier for why they should book you your competition.

Here are some DIY content tips you can use to put the extra glaze on your website.

Be clear and concise

If customers are coming to your website with a specific need, say floor sanding, they should be able to find information quickly and easily. This is why it’s important to be clear and concise with your homepage. You need to have your most important information at the top of the page, like your contact details, hours of operation and your skillset. This way customers won’t need to scroll down far to get the information they need.

Don’t be afraid to call a trade a trade! If you’re an affordable Melbourne-based floor sander, own it. But also make your copy conversational, digestible and succinct – there’s no need to oversell it.

Localise your content

More often than not, when people turn to Google to find a tradie, they’re looking for local results. This is why it’s important to optimise your content with location-based keywords, like suburbs or areas of the city you work in. While keywords on Google, such as ‘Good Melbourne plumber’, may be crowded, more localised keywords, say, ‘Good plumber Collingwood’ may be much easier to populate.

With the rise of voice search, it’s also important to make sure that you write conversationally, using phrases such as ‘how, what, best, the, it’. Google prefers these types of phrases when it comes to rankings. If you’re stumped, think about how you would speak to Siri or Alexa if you’re asking them something.

Having conversational phrases and localised keywords embedded throughout your website can help you get front of queue when people are looking for a local fix.

Build customer credibility with testimonials and examples of your work

If people are considering a bathroom renovation, they want to know that they’re in good hands. Positive customer reviews are a great way to build trust with your customers from the very beginning, harnessing the power of word-of-mouth marketing.

Blogs, images and before-and-after videos are also an engaging way to showcase your craftsmanship. They’re shareable across social media platforms too, making it easy for your clients, friends and family to spread the word!

Use an effective Call to Action (CTA)

A well-placed CTA button can really put the cherry on top when it comes to motivating customers to take the next steps. Think about what you want the customer to do: book an appointment, request a quote or simply just get in touch? Once you’ve defined the action, a button is a great way to highlight a particular CTA. Make the CTA button copy brief and use strong verbs that relate directly to that desired outcome. For example, ‘start your renovation journey’ is a really punchy way to motivate customers to book an assessment with you.

Don’t know where to start? Here at Shuttle Rocket, our team of expert copywriters help launch small trade businesses into the stratosphere by providing affordable web content services. Get in touch today and see how we can take your website to the next level.