New year, same old website? If this is you, don’t worry – we get it. After the rollercoaster that was 2020 and 2021, you’re not alone if your website came nowhere close to your top priority.

The end of one year and the start of the next is a great time to consider where you’d like to be over the next 12 months. If you’re a small business owner, it may be time to give your website a bit of much-needed TLC. Read on to discover some quick and cheap ways to refresh your website in 2022.

Add new testimonials

If you went above and beyond for your clients over the last couple of years, don’t let those success stories go untold! Adding new customer testimonials to your website is a great way to update your site and show people why you’re the best at what you do.

Make sure to showcase projects that represent your services well or the kind of clients you want to work with. You can also add projects that attract more of what you want to do. For example, if you’re a catering company that usually does weddings but have also branched out into other types of celebrations, use a positive review to get more of those gigs.

Update stats, dates or info on your website

On your website, you may have a few dates, statistics or information about your company that are now outdated. Look at your homepage, about us page and your website footer in particular to see if there are any quick fix updates you can make. For instance, your homepage may mention you’ve been in the industry for 25 years, which may be longer now! Or perhaps your opening hours have changed.

These small tweaks don’t take long but are an effective way to ensure your website is the best and most accurate representation of your company. As long as you have access to the backend of your website, making these updates is usually a piece of cake.

Ensure your plugins and security certificates are up to date

When you visit your business’ website, can you see a padlock image in the website address bar? If you do, that means your website is secure. An SSL certificate is an essential security plugin that enables an encrypted connection, so your customers can safely browse your website.

If your SSL certificate has expired, your site may be unsafe and could be penalised by search engines, meaning less customers will see it. It also means that personal information your customers submit on your site could get into the wrong hands, as the connection isn’t protected.

Browse through your website and see if any plugins, such as a Google Maps widget, are still working and click on any links to check they’re not broken. These few precautions will make sure your website is up and running as it should be.

Revamp your homepage

Updating your website doesn’t have to be all or nothing. You don’t need a brand-new website and web pages to give your website a serious upgrade. Instead, you can make a big impact on a tight budget by updating your homepage copy with an affordable copywriting package.

This could include new SEO metadata, using keywords that can help get your website in front of more eyes on search engines like Google. Think of your homepage as a spokesperson for your business. By ensuring what it says reflects who you are today, your values and the services you offer, you can get brilliant bang for your buck. At Shuttle Rocket, our website packages – starting from just $349 – are especially designed for small businesses like yours.

Drive traffic with some new blog articles

One of the best ways to improve your SEO (search engine optimisation) ranking is to add some new, well-written blog articles to your website. Blog articles are the perfect way to deep dive into a topic that’s relevant to your services or expertise, positioning you as a leader in your field. Because blogs are generally around 400–600 words, it’s an organic way to weave relevant keywords into unique and engaging content. This is not only great for getting your website in front of more eyes, it’s also an opportunity to help and inspire prospective clients!

Choosing a copywriting agency with set fees is a surefire way to know exactly what you’re getting. Plus, having blogs written by a team of professional copywriters ensures the content is well-written and packed with SEO benefits.

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