When it comes to content marketing support, whether that’s for your new website, blog, or social media platform, it can be tough to know where to start. You have two main options: working with a marketing agency or going with a freelancer. And both can have their upsides.
Price is obviously a factor, but you also want to get quality content. After all, your copy will be telling the story of your business and engaging your customers. At Shuttle Rocket, our affordable copywriting packages provide the best of both price and quality. Check out why you should choose a marketing agency over a freelancer below.
1. You get the support of an entire team
Freelancers are adaptable, nimble, and can be cheap, but they’re also going solo all the time. When you work with a content marketing agency, you get access to an entire team’s shared experience. For example, at Shuttle Rocket we have a ‘buddy system’. Each copywriter buddies up on a project basis, and as buddies, you have to review each other’s work. This is done to make sure the content meets the highest quality standards and client expectations every time.
Additionally, depending on the size and urgency of your project, you may need more than one copywriter. It goes without saying that agencies have multiple resources to draw on if needed.
2. You know who you’re dealing with
There are some really great freelancers out there, and there are some… not as great ones. So how do you know who you’re working with? Well, when you work with an agency you can read their reviews, check out their past projects portfolio, see what articles and other content they produce, and even drop them a line. Knowing who you’re dealing with and their skillset can provide transparency and accountability.
Additionally, many freelance resource websites, such as Upwork and Freelancer, utilise off-shore writers who may not be familiar with Australian English spelling, or unfamiliar with your organisation. Shuttle Rocket is based in Melbourne, Australia and only uses Australian copywriters.
3. You have the option to scale up your needs
While you might be at the start of your content marketing journey, who knows where your business will be in one, five, or 10 years’ time. (With some great copy, the possibilities are endless!) As agencies have multiple writers with a variety of backgrounds at their disposal, they have the ability to scale up your content marketing requirements as your business grows.
Additionally, good content marketing agencies employ a wide array of people, from writers to strategists and designers. So while your initial needs might start on the smaller end, by working with an agency you have access to a suite of talented professionals.
Shuttle Rocket – a marketing agency for small businesses
As a small business owner, every dollar counts – as does your time. This is why it can help to work with an affordable marketing agency who will produce great quality work, with no hassle, and a quick turnaround.
At Shuttle Rocket, our copywriting packages start from just $349 (including GST) and we’ll have your brand new content in your email inbox within 5 days of kick-off. Get in touch with top-notch small business copywriters at Shuttle Rocket today.