Creating videos or shooting photos that complement your content, and hosting them on your website, is an effective way to showcase who you are, what you do and how you do it.
For example, the Shuttle Rocket home page uses a carousel of videos in our hero banner to convey to our customers who we are and what we do. If you click through to some of our other pages, we use a number of different static hero images to show of where we work and how we work.
Using pictures on a website for eye-catching engagement
You probably shouldn’t insert just any type of photo onto your website – if the resolution and size are incorrect, the picture will be blurry and look awful. Use high-resolution images that are cropped to size.
If you’re looking for some images for your website’s header or logo, creating your own images with the help of Adobe Photoshop is a viable option. If you don’t have access to Photoshop, you can use stock galleries like Adobe Stock, or free stock galleries like Pixabay and Pexels.
For example, if you’re writing a tutorial with steps and instructions, provide pictures – even screenshots – to help guide your customers. This helps readers understand your instructions clearly and follow the steps according to your screenshots.
Using videos on a website for a point of difference
Video, if well-produced, can give you the edge on your competitors. If you want to use video, ensure the script you use has your key messages within the first half. Using a sales formula can be effective in inspiring your customers to take next step towards purchasing your services or goods.
For example, here’s a video we made to explain how Shuttle Rocket can help with small business copywriting.
When you purchase a Shuttle Rocket package, we’ll always include image, and sometimes video, suggestions in the copy we write. These will complement your website and make your content super engaging. Contact Shuttle Rocket today for more information.