Creating communications that engage, excite or compel your audience to take action isn’t about luck – it requires research, refinement and review. You need to understand who you’re talking to, speak to what they care about, and have them listen and respond favourably to what you’re saying. We explore the top three reasons why you … Continued
From overstuffed inboxes to the 24-hour news cycle, we’re all inundated with information. The amount of digital content we come across increases by the day and our poor old analogue brains are struggling to keep up. So if your potential customers are adrift in an ocean of content, how can your small business reach them? … Continued
You’ve probably heard the term thrown around, but what exactly does content marketing mean? Put simply, content marketing is about winning customers over through valuable and relevant content that connects them with your brand. In an increasingly saturated market, consumers are switching off when confronted with traditional advertising. That’s why clever marketers are working harder … Continued