In January 2020, there were 18 million social media users in Australia according to Social Media Perth. That means a whopping 72% of Aussies use social media in some way. So, how do you reach the right people and grow your social media following? Firstly, there are a few simple things you can do now, … Continued
You might’ve heard the saying that everyone has a book in them (A Shore Thing by Nicole ‘Snooki’ Polizzi of Jersey Shore fame, anyone?). But that said, it doesn’t mean you have to write it. This example extends to your business’ content marketing as well. Cue: your friendly neighbourhood copywriter. Working with a copywriter can … Continued
The importance of content consistency to your marketing strategy and overall business success cannot be overstated. And with so many different customer touchpoints available to your business – think multiple social media channels, your website, newsletters, customer service team, and others – it has never been more challenging to deliver a consistent experience. Why is … Continued
Is your content missing a spark? Well, you’re not alone. Even the best marketers sometimes get the feeling that they’re shooting blanks, especially when they’re out of ideas. It can be difficult to produce fresh, relevant and valuable content constantly – particularly when you’re publishing on the fly. That’s why you should start with a … Continued