You might’ve heard the saying that everyone has a book in them (A Shore Thing by Nicole ‘Snooki’ Polizzi of Jersey Shore fame, anyone?). But that said, it doesn’t mean you have to write it. This example extends to your business’ content marketing as well.
Cue: your friendly neighbourhood copywriter.
Working with a copywriter can save you time and add value to your business. It’s that simple. Whatever your content needs, a copywriter will use their expertise to ensure your messaging is consistent and timely.
And these things may even expand your audience and save you money, too.
A copywriter can whip your branded messaging into shape quickly
Consistent branding and messaging is key to the success of your business’s marketing strategy. When these things take your customer into account, you demonstrate that you care about them. And this can help to build their loyalty to and trust in your organisation along the way. Which means that when the time comes for them to make a purchase decision, they’re more likely to choose you.
Writing for Forbes, William Arruda said: “Branding is the key to differentiating yourself from the competition, but if you don’t build your brand promise around reality or consistently live up to it, your branding efforts are pointless.”
So, how can a copywriter help? They can support your business by reviewing the things that make up your branding and marketing strategy in a snap. This includes your brand’s tone of voice (the way you say things), along with your style guide. They can also help to deliver a communications plan that brings everything together. You’ll be communicating with your audience in an authentic, consistent way before you know it.
A copywriter can work with you to deliver timely content
As well as consistent branding and content, timely communications with your audience will help boost their engagement with your business.
Running a business is a full-time job. And your organisation is always competing with others for the attention of your customer. So, how do you get ahead? Hire a copywriter! A copywriter has the skills to generate content across channels at the right moment – speaking directly to your audience.
In addition to asking the right questions and knowing SEO inside out, a copywriter is an expert at delivering timely content quickly. They understand your audience and the best ways to reach them. And they’ll work with you to develop a communications plan. A communications plan will tell you when and where to publish your content. They also have a keen eye for numbers, and can evaluate your metrics to look for ways to optimise content as you go.
A copywriter can help you without writing a thing
Here’s the best part of working with a copywriter: they can actually help you save time without writing a thing. Some of the additional tasks they can support you with include:
- content strategy
- editing and proofreading
- optimising existing content.
So, what are waiting for? The copywriters at Shuttle Rocket can support your business’ content marketing needs – and fast! Get in touch with us today.